PRODUCT NEWS

March 27, 2007

CHARMANT INTRODUCES Z-TITANIUM, THE ULTIMATE TITANIUM

Morris Plains, NJ – Charmant USA introduces a new premium titanium segment under its Charmant brand. The collection of four men’s styles combine functional beauty with sophisticated simplicity. Z-Titanium is a high strength and high elastic titanium-zirconium alloy. It is the ultimate titanium for eyewear. It contains no harmful substances such as vanadium, aluminum, iron, copper, zinc or nickel, and is completely safe against the skin.

The titanium frame material provides a lightweight and comfortable fit for the wearer. The temple design combined with the use of the Z-titanium alloy allows for flexibility and added comfort. A red "Z" logo mark appears on the inside temple for brand identification. Contoured titanium temple tips not only appeal to men, but provide a well balanced fit when wearing.

Colors in the series include rich, lustrous mono tone colors for men which include black, dark grey, deep blue and silver. The overall frame design is clean and sleek revealing the wearer's refined taste and ability to recognize status. Z-titanium is the ultimate titanium. Distribution of the Z-titanium series will be limited to select retailers.