COMPANY NEWS

April 2, 2007

CHARMANT UNVEILS NEW BOOTH AT VEE

Morris Plains, NJ - Charmant unveiled a new booth design at the International Vision Expo in New York, March 23-25, 2007. The new 2500 square foot exhibit had an open floor plan, inviting customers in to relax in a plush seating area with a glass of champagne will waiting for there appointment. Inside the booth, a large wall unit showcased the new sunglass collections from Lacoste, ELLE and Esprit. In addition, the company introduced their new collection NODOKA. A collection designed with the spirit of Japan. A beautiful silk kimono was displayed to highlight the Nodoka launch.

As a global company, it is important that there is a consistency in our worldwide presentation, states Dee Berghuys, Director of Product & Marketing. Our customers travel to the shows in Milan and Paris, so our presence in New York should reflect our international image.

During the three day show, customers could enter a drawing to win a 37" LCD TV. The winners of the TV's were Sharon Young from Brevard Eye Center in Melbourne, FL and Frances Samano from Focus Eye Health & Vision Care in Hackensack, NJ.

	Harry Aida, President, Charmant with Sharon Young, Brevard Eye Center and Dennis Davis, Vice President Sales, Charmant.
	Francesca Illaria, Territory Sales Representative, Charmant with Frances Saman and staff from Focus Eye Health & Vision Care.